Friday, October 11, 2019
"The group and sister brands are no longer the enemy next door, on the contrary."
(Photo: imago images / photothek)
Due to the diesel scandal Audi gets into severe distress. With a new strategy, CEO Schot wants to get the company out of the crisis. This includes more proximity to the parent company VW, but also a strict austerity program. The works council praises anyway.
Audi wants to work more closely with its parent company Volkswagen in the future. "We can not do everything, we can not dance at all weddings," says Audi CEO Bram Schot in the "Süddeutsche Zeitung". Therefore: "The corporation and sister brands are no longer the enemy next door, on the contrary." Especially for e-cars Schot wanted to put more than ever on community parts and platforms and thus save money. Over the past few months, the 58-year-old Dutchman has worked with his colleagues on the management board to develop the "Consistently Audi" strategy for the crisis-stricken company. It is not just about the most seamless cooperation with the Group, says Schot the newspaper. Other strategy points are "consistently electric", but also "consistently profitable". In fact, the CEO has taken a austerity course. Schot considers whether Audi should withdraw from unprofitable markets. He also wants to delete capacities in the plants, which are on average only 75 percent busy. The works council praised the new strategy nonetheless: "Basically, we as employees' representatives are open to the new strategy," says works council chief Peter Mosch in the "Süddeutsche Zeitung" , "The concept is coherently comprehensible, clear in its orientation, realistic and realizable."